The Day I Almost Lost a Client Because I Didn't Listen"

The Day I Almost Lost a Client Because I Didn't Listen"

I remember a day like that—rainy, slow, and frustrating.

A client had reached out to us at Webhouse. He ran a fashion brand and needed help with boosting sales online. We discussed strategies, visuals, offers… all the shiny stuff.

But midway through the project, he went silent. No calls, no chats, no feedback.

Weeks later, when we finally spoke, his words hit me differently.

He said, “Oluranti, all the stuff looked good, but it didn’t sound like me. You were selling, but not connecting.”

It was a wake-up call.

You see, many small businesses are selling hard—but not connecting emotionally. The captions are cold, the tone is robotic, and the buyer doesn’t feel heard.

That’s when I learned one powerful sales lesson:

📌 People don’t buy products first—they buy how you make them feel.

So we went back, rewrote his captions, aligned his messaging with his authentic story, and guess what?

Sales picked up. But not because we pushed harder—because we listened better.

✨Takeaway:

If your audience is not buying, check your message before your marketing.

Sometimes, you don’t need more posts—you need more connection.

📣 Let’s keep the conversation going.  

Need help refining your strategy, brand voice, or digital growth plan?

📧 olurantiprofile@gmail.com  

🌐 www.ceoinsights.com.ng  

📞 +234 806 018 0077